A detailed review of the successful collaboration between Ridni Foundation and the ORNER brand – the creation of the charity puzzle “City of Happy Childhood” – has been published on the Marketer.ua platform.
The idea for the project was born during the teams’ joint participation in the Market Battle educational program. The goal was to create not just a souvenir, but a high-quality product with a social component that adds extra value to it.
The puzzle format itself became a metaphor for the partnership: individual elements come together into a complete picture – just as business and the charitable sector can create shared value together.
Anna Ptakha’s illustration embeds important topics for discussions with children: foster parenting, inclusion, mutual respect, and more.
The project has a transparent economy: 400 out of the 500 hryvnias of each puzzle’s cost are directed to charity. A total of 154,900 UAH has already been raised. Thanks to these funds, two “Tvory SviTY” art festivals were held, attended by 115 children from vulnerable categories.
This case study shows how a partnership between business and the charitable sector can transform a commercial product into a tool for real social change.
Read the full review on Marketer.ua via the link.
