Corporate social responsibility increasingly goes beyond one-time donations, becoming an organic part of a product and people’s daily habits.
In a column for Inweb Media, Ridni team shared a successful case of creating joint charitable merchandise – shopper bags and book covers – in partnership with Old Lion Publishing House.
In the article, we discussed:
- how the idea for the collaboration emerged and why this specific format was chosen;
- the role of shared values in product creation;
- how to properly distribute roles between the civil society sector and a brand;
- how to integrate a social mission directly into a product so that it resonates with the audience.
Read the full text of the column via the link🔗
